So if your site is hard to use, uses intrusive popups and ads, and has a bunch of broken links… people aren’t going to link to it. UX can indirectly help with SEO because people are more likely to share and link to user-friendly site. If you run a small blog with a homepage and a bunch of blog posts, this rule is pretty easy to follow. Avoiding duplicate content is one of the most important SEO best practices to keep in mind. It’s no secret that you want to use your keyword a handful of times on your page. That’s why we recommend using the above guide on what makes an SEO service the best as a guide for finding these companies.
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Providing a compelling meta description can therefore have an impact on your CTR in cases where it does show. Google will often choose its own descriptions to display in search results. You can find these search terms with a tool like Semrush’s Organic Research. This means you need to find first page results that have a featured snippet AND you rank for.
SEO Glossary
Search engines use the load time — the time it takes for a user to be able to read the page — as an indicator of quality. Use Google’s Page Speed Insights Tool for suggestions on how to improve your pages. And finally, it needs to add them to its index — a database of all the content it has found on the web. This way, its algorithm can consider displaying your website for relevant queries.
Google PageSpeed Insights is a tool that assesses your page’s Core Web Vitals, which measure user experience and are SEO ranking factors. But I also noticed that these posts gave out search engine optimization tips for voice search… without any data or research to back them up. If you’re optimizing old content, it’s a good idea to go through the process with a tool like Ahrefs’ Site Audit (also available for free in Ahrefs Webmaster Tools). It will help you catch all the missing tags, unoptimized images, and more. When you start to notice constraints with time, resources, or results, consider looking at SEO consulting companies.
How to do on-page SEO
- While ads are a part of the internet and are meant to be seen by users, don’t let them become overly distracting or prevent your users from reading your content.
- If you’re unsure what the best route is for various optimizations, consider trying one option and storing the others in a list for potential future use.
- For perspective, the top three search results attract 75% of all clicks.
- But given that there are at least 200 Google ranking factors; that’s at least 189 “other” factors that collectively make up that 1%.
- Keywords play a very important role in SEO, Keywords are basically those words or phrases that summarize or describe the content of your webpage.
Specifically, you want to link from high-authority web pages to pages that need more authority. There’s a lot more to on-page SEO than I could cover in a single post. In this case, you want to publish content that’s 10x better than what’s out there. Sometimes you want to create something bigger and better than what’s out there.
Search engines follow similar principles for both local and global rankings. However, given that they SEO Anomaly position a site for specific, location-based results, they need to analyze some other ranking factors, too. Technical setup, content, and links are critical to getting a website into the search results.
And depending on your site, you may find issues with duplicate content, page loading speed, robots.txt configuration, and more. Which is why I recommend using a more user-friendly SEO tool, like the site audit feature inside of Semrush. Or something user-friendly that specializes in SEO audits, like Raven Tools. Specifically, you want to identify issues, fix problems, and optimize your site’s architecture for SEO. The real value of this content is the fact that we gave people in the marketing space LOTS of stats to cite in their articles.
Answers to search queries pulled from a top-ranking page that show up near the top of the SERP. If you’ve read anything about SEO before, you’ll know there’s lots of industry jargon. But to keep things simple for now, here are a few key terms and concepts you should know. The starting point in SEO is to understand what your target customers are searching for. Now that you know what the main SEO strategies are, you might be wondering what to do next.